Almond Board of California has released a TV campaign in India for its brand California Almonds. Conceptualised by Adept ARTvertising Solutions, the films went on air in the first week of December.
The story behind the success that is Adept, from the man himself! Read about Vandan’s journey and how what started just as an escape for him to abstain himself from working for any one company for at least a year, actually turned into his prime passion.
Vandan Chopra’s ready reckoner of ‘what not to be’ and how not to go about the process of creating advertising as agencies, as brands and as bosses.
You can either love them or hate them, but you just can’t ignore them. This Boss’s Day, Vandan Chopra speaks to TimesJobs.com about his learning experience as a boss.
Vandan Chopra shares his views on how to follow-up with recruiter post an interview.
It’s a people driven business and great agencies are great because of their great people. Their great talents. Their great human minds. How does Adept find the right people? What kind of people make the cut? And is there a skill gap that the industry is facing? Read Vandan Chopra’s views here.
What happens when we work against the clock? Does the mechanical left-brain take control, and does true creativity take a back seat? Or on the contrary, there’s Parkinson’s law that states “work expands to fill the time available”. What side to take?
As ad people do we love our brands any less than our actual offspring? Is building a brand any different from raising your own daughter? Vandan Chopra puts a very interesting twist to the emotional turbulence that an agency faces in taking a new brand, nourishing it, nurturing it, loving it and then letting it
Vandan’s views on contemporary advertising, the importance of the ‘Big Idea’, and the evolving balance between ‘return on imagination’ and ‘premium of creativity’.
The importance of doing your homework, the power of saying stuff over and over, the clever art of smuggling and other marketing lessons that moms taught us. Vandan gave a very interesting perspective on ‘Frequency’, and demonstrated the importance of it in every media plan, in an easy to understand, yet fun manner.
Consumer research may be one of the greatest marketing tools ever created, but marketers must know its limitations and be guided by their own judgement, says Vandan Chopra, founder-member and creative director, Adept Artvertising Solutions.